Marketing is like coffee. It's bold,
and it gives your company a boost.
and it gives your company a boost.
Business Cases
Your Coffee Shop - Competing with the Big Names
What your business should do to compete in oligopolistic environments.
A potential coffee shop manager once asked me how he could compete with big brands such as Dunkin’ Donuts and Starbucks.
It can be quite a challenge to compete with big brands that have been well established in a city. Companies like Dunkin’ Donuts and Starbucks spend millions of dollars a year marketing themselves to get people to buy their coffee and baked goods. On top of that, these stores are at the corner of almost every street. But where does your small coffee shop business fit in?
Does your coffee shop have hope? Yes, it does. However, it depends on a few important factors:
Location: Your coffee shop should be at least 500 metres away from the nearest Dunkin’ Donuts or Starbucks. If you hear of any of these stores proposing to build a store near yours, I suggest you sell something other than coffee because I am 110% sure that you will not be able to compete with them. In the end, it’s not up to you; it’s up to your customers. However, if you want to continue selling coffee, I suggest... Read the full article.
What your business should do to compete in oligopolistic environments.
A potential coffee shop manager once asked me how he could compete with big brands such as Dunkin’ Donuts and Starbucks.
It can be quite a challenge to compete with big brands that have been well established in a city. Companies like Dunkin’ Donuts and Starbucks spend millions of dollars a year marketing themselves to get people to buy their coffee and baked goods. On top of that, these stores are at the corner of almost every street. But where does your small coffee shop business fit in?
Does your coffee shop have hope? Yes, it does. However, it depends on a few important factors:
Location: Your coffee shop should be at least 500 metres away from the nearest Dunkin’ Donuts or Starbucks. If you hear of any of these stores proposing to build a store near yours, I suggest you sell something other than coffee because I am 110% sure that you will not be able to compete with them. In the end, it’s not up to you; it’s up to your customers. However, if you want to continue selling coffee, I suggest... Read the full article.
