In a sea of marketers, I am the one that swims.
Business Cases
Real Estate Agent
A real estate agent asked me to work on the design of his flyer. He told me to come up with a creative and innovative design that stands out. While working on the design, I was thinking of the different gimmicks I could add to the flyer to make him stand out from the rest.
Most real estate agents chose to give offers such as “low commission” or “a chance of winning something”. These offers are too common and have very little impact on the buying/selling experience.
Tips
I suggested that he add a coupon for a “free renovation worth $500” to his flyer. This would give his clients the opportunity to renovate their existing house before selling it to the buyer. The main benefit to this is that the renovation would add value to the house, so the seller can make more money from the sale. Also, the real estate agent makes more commission because the house now sells for more. Sometimes, the seller may be in a hurry to sell the house and may not have enough time for renovating. In this case, you can offer them a renovation they can use towards their new home. Click here to read the article version.
A real estate agent asked me to work on the design of his flyer. He told me to come up with a creative and innovative design that stands out. While working on the design, I was thinking of the different gimmicks I could add to the flyer to make him stand out from the rest.
Most real estate agents chose to give offers such as “low commission” or “a chance of winning something”. These offers are too common and have very little impact on the buying/selling experience.
Tips
I suggested that he add a coupon for a “free renovation worth $500” to his flyer. This would give his clients the opportunity to renovate their existing house before selling it to the buyer. The main benefit to this is that the renovation would add value to the house, so the seller can make more money from the sale. Also, the real estate agent makes more commission because the house now sells for more. Sometimes, the seller may be in a hurry to sell the house and may not have enough time for renovating. In this case, you can offer them a renovation they can use towards their new home. Click here to read the article version.
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